1.What were the top three social media sites, in terms of traffic, in 2019-20? List them in order of popularity.
Number one is Instagram. Number two is YouTube. Finally, number three is Facebook.
(https://spark.adobe.com/make/learn/top-social-media-sites/)
2.Provide a brief summary of how each social media site works and why people use it.
With Instagram and how it works is that their influencers, brands, bloggers, small business owners, friends and everyone in between take or show pictures of beautiful photography, stunning visuals, unique designs, selfie-style video that speaks directly to your audience and a cohesive theme. The people that use it to help stand out on Instagram and or incase their target audience is under the age of 40 and run a lifestyle, ecommerce, or photography business.
With YouTube and how it works is that your business could benefit from producing video tutorials or walkthroughs, visually-driven instructional content, product reviews or interviews. With the people using it are the one that are making video content scene it a video platform. Depending upon your type of business and who your audience is, both long-form and short-form video content can work very well on this platform. They try to combination of education and entertainment, so whether they are teaching your audience about emerging marketing tactics or streaming video gameplay, work hard to retain their attention throughout their videos.
Finally, with Facebook and how it works is that the more interesting, engaging or even polarizing your content is, the more likely it is to go viral on Facebook. With the people that use it to reach an audience of adults and have engaging visual (or video) content that can capture their attention, invoke an immediate emotional response and make them excited to share with their friends or if you want an easy way to create an online community around a topic or business.
(https://spark.adobe.com/make/learn/top-social-media-sites/)
3.What are “demographics” and why is it important in social media?
Demographics are the study of a population based on factors such as age, race, and sex. They also refer to socio-economic information expressed statistically, also including employment, education, income, marriage rates, birth and death rates and more factors.
(https://www.investopedia.com/terms/d/demographics.asp)
The reason why they are important is that demographics help you set up marketing personas and understand your audience in greater detail. Also, if you’re looking to widen your audience such as trying to reach generation Z or other generations. you can use current demographic data to figure out which networks you can focus your content energy on to grab your audience.
(https://sproutsocial.com/insights/new-social-media-demographics/)
4.Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of user’s male or female, married or single, employees or self-employed, etc.)
What I seen with Instagram demographics is that the majority of 56.3% users are female while the 43.7% are male. There are120.7 million Instagram users are from the US. Which to me is a lot of people that are on Instagram.
What I see in the YouTube demographic is that the majority of 81% of 15–25-year-olds in the US use YouTube. With the 35+ and 55+ age groups are the fastest growing YouTube demographics so far for this year.
Now for what I seen for Facebook demographic is that the majority of 88% of online users of age 18-29 are on Facebook. While 84% of those 30-49 of age. With 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64 of age. Which shows how long it lasted and that it applied to all ages.
(https://www.omnicoreagency.com/)
5.On average, how much time do users spend on each social media site during a day, week or month?
Provide a resource that supports your answer.
With Instagram users they will spend an average of 28 minutes per day on the platform in 2020 by far as we know.
With the majority of 51% of YouTube users say they visit the site daily.
With Facebook users Almost 90% of Facebook’s Daily Active Users Come from Outside the US/Canada. While the Monthly Active Users from Asia are 1,013,000 million.
(https://www.omnicoreagency.com/)
6.Which of the three social media networks is growing the fastest? Why do you think that is?
I believe that Instagram is growing the fastest. The reason to why is that in 2018, Instagram has been the fastest-growing social network, with 1 billion monthly users. While in 2019 was the year when more B2B companies join Instagram. While the brands that have already established their presence on this social network will try and up their Instagram game.
(https://www.oktopost.com/blog/2019-social-media-trends)
7.How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
With Instagram the majority of visitors accessing are on the mobile device scene its platform is a mobile app.
With YouTube with it majority visitors turns out that 70% of YouTube watch time comes from mobile devices. While the other 30% is from desktop and or tablet.
With Facebooks visitors the majority is that 96% of Facebook users accessed via mobile devices. While the other 4% is from desktop and or tablet.
(https://www.omnicoreagency.com/)