According to statista.com Facebook was the social media site with the most active users in April 2020. Followed by Youtube and WhatsApp.
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Facebook is a home for people to post, really anything they would like. They’re able to keep in touch with friends from long ago, family from far away, or friends they’ve made through the internet, or even as a place to promote your business. Facebook allows you to share links, photos, videos, other people’s posts as well as your own unique content.
YouTube is a platform to upload videos. This could be done to help boost your business, to create informative videos, to create videos just for fun, to advertise products.
WhatsApp is a form of instant messaging. This app allows text, picture, video, voice messaging as well as calling. People may be more likely to use this because it has calling capabilities as well as messaging.
Demographics are statistics of a particular group, such as age. This is important for the managers that social media site to know who is using their product and how-to better appeal to them. As someone using these sites for a business it is also important to know your audience and how to appeal to them or even to know if that particular site is where you want to spend your recourses.
Omnicoreagency.com states that almost 90% of Facebook activity comes from outside the US/Canada. This is a much higher percentage than I would have guessed.
https://www.omnicoreagency.com/facebook-statistics/
Average Social Media Site Usage:
Facebook: Per Day-58 minutes
YouTube: Per Day-40 minutes
WhatsApp: Per Day-28 minutes
https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#post-navigation-6
Of the three I would say Facebook seems to be growing the fastest. This is a site has had a long standing and with all the events of 2020 people are staying connected how they know best.
Majority of visitors accessing Facebook are mobile users.
https://www.omnicoreagency.com/facebook-statistics/
Over 70% of people using YouTube are mobile users.
https://www.oberlo.com/blog/youtube-statistics
WhatsApp has a large mobile base of users but is working to be more flexible for desktop usage as well.
https://thenextweb.com/apps/2019/07/26/whatsapp-desktop-version-that-works-without-your-phone/