Monthly Archives: June 2020

Content Management Systems

Content management systems are changing web design by opening up the capabilities of running a site to more people. Whether it be for pleasure or business more people are able to be involved on the web. People who previously might not have felt like they could design a website because they didn’t know anything about HTML and CSS or felt like they couldn’t afford to pay someone to design their website are now able to use a content management system and do it themselves.

Though I have a just recently, in the past year, started using Adobe’s Dreamweaver to make smaller websites I find the process fascinating. Learning HTML and CSS has allowed me to have a different understanding for the process of how a website works. Though Dreamweaver has shortcuts and is very helpful it is still very important to know how to use HTML and CSS. This can be a good thing as well as a very challenging thing. Using this kind of system to develop a website can become very confusing very quickly but it also allows you an understanding of how to deconstruct an issue.  A major pain about this type of development is that each page takes huge amounts of work and time to create.

My work with content management systems has been here and there for a few years now. I am no expert by any means however I do enjoy the simplicity of this type of system. Of course, this is work done by others that you can put in place such as themes. In this type of development I don’t feel like I have as much control as a web developer and that if something goes wrong I’m not as quickly able to fix or understand the issue however the fix to that is that content management system have a contact to aid in those kinds of situations.

Overall, I see benefits to both kinds of website development and I really think the deciding factor depends on the extent of knowledge with HTML and CSS as well as the purpose of the site.

 

https://www.coredna.com/blogs/cms-vs-html

https://www.zesty.io/mindshare/marketing-technology/what-is-a-content-management-system-cms-the-complete-guide/

Midterm Research Project: Privacy, Security, Hacks, and Leaks

There are many types of digital threats in the world today. Just to scrape the surface here are a few of them.

  • Phishing
  • Ransomware
  • Natural Disasters
  • Cloud Storage Applications
  • Employee Data Security Breach

Phishing is a scam where a malicious actor pretends to be someone they are not and by doing so request information that when given, could hurt your business and/or your clients. If an employee were to mistake this malicious actor as who they are pretending to be and gave them company information this person could either have access to client information and hurt our client and then hurting our reputation. Or they could use our information and mess with financial aspects of the business. Ransomware is when you get a virus that states it can only be removed by paying a ransom. If an employee were to open a suspicious email and contract a virus it is possible that this could end up as ransomware.

Though natural disasters are not necessarily digital threats, they can cause a digital threat. If procedures are not in place to back up data safely if power is to go out or if computers are damaged, then a natural disaster can cause a huge destruction to your work and digital information.

With the cloud being such a convenient way to store data with an “out of sight, out of mind” kind of idea it can be easy to let the security of your data stored in the cloud become threatened by cybercriminals.

Sometimes intentional, sometimes not, an employee with access to the business’ data can pose a threat by either unconsciously opening the wrong email or by selling data after a loss of employment.

A few digital systems that our business has in place would be:

  • Email
  • Data Storage
  • Credit/Debit Card Information
  • Customer Information
  • Vendor Information

These functions could all be subject to breach which would be bad for the business, the customers, and the vendor. Email in a company is always subject to data breach whether it be through employees opening malicious emails or answering emails without encrypting secure information. This could also become a threat if the password doesn’t have a regular span of time in which it needs changed or a requirement for the structure of a password.

If customer or vendor information is not secured with proper passwords and either selective access or dual control this information can become easily accessible which puts your clients and vendors at risk, and this will most definitely hurt your business’s reputation.

Along with customer information it is important to keep credit/debit card processes up to date in order to further help protect this aspect of your business.

Data storage can be a tricky process. Needing to make sure that where or how you store and back up your data is secure. It is important to update anything necessary to keep the security of your stored data. Using a reliable source to store data is also very important for security. It might cost the business’s more up front, but it could safe from security problems especially as the business grows.

As chief technology executive I would recommend taking precautions to keep our security in good standings.

  • Put in place training for employees on email security and how to recognize phishing and other types of malicious emails.
  • In order to protect data from natural disasters or other related incidences I would suggest that there be regularly timed backups to save data and a system in place to secure data during power outages.
  • It is recommended that as many processes as possible have automatic updates in place and those that cannot be automatically updated have a systematic evaulation of when they need updated allowing those updates to be noticed and executed as quickly as possible.
  • In the event that an employee is terminated or chooses to no longer work with the business their access to all records and data should immediately be blocked
  • Our business should use a reliable and strongly secure cloud application for storage with regular updates and this information should be separated into levels of information that allows access to only those that is necessary to do their part in the business.

Keeping our business secure is an ever-changing task. It calls for much training and continuous effort to stay on top of what malicious actors are working on next as wells as being aware of our own shortcomings and being able to find ways to educate and change these issues.

https://guardiandigital.com/blog/2020-a-new-decade-of-digital-threats-is-your-business-email-secure

https://www.vcsolutions.com/blog/the-top-5-digital-security-threats-to-business/

Understanding Social Media Demographics

According to statista.com Facebook was the social media site with the most active users in April 2020. Followed by Youtube and WhatsApp.

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Facebook is a home for people to post, really anything they would like. They’re able to keep in touch with friends from long ago, family from far away, or friends they’ve made through the internet, or even as a place to promote your business. Facebook allows you to share links, photos, videos, other people’s posts as well as your own unique content.

YouTube is a platform to upload videos. This could be done to help boost your business, to create informative videos, to create videos just for fun, to advertise products.

WhatsApp is a form of instant messaging. This app allows text, picture, video, voice messaging as well as calling. People may be more likely to use this because it has calling capabilities as well as messaging.

Demographics are statistics of a particular group, such as age. This is important for the managers that social media site to know who is using their product and how-to better appeal to them. As someone using these sites for a business it is also important to know your audience and how to appeal to them or even to know if that particular site is where you want to spend your recourses.

Omnicoreagency.com states that almost 90% of Facebook activity comes from outside the US/Canada. This is a much higher percentage than I would have guessed.

https://www.omnicoreagency.com/facebook-statistics/

Average Social Media Site Usage:

Facebook: Per Day-58 minutes

YouTube: Per Day-40 minutes

WhatsApp: Per Day-28 minutes

https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#post-navigation-6

Of the three I would say Facebook seems to be growing the fastest. This is a site has had a long standing and with all the events of 2020 people are staying connected how they know best.

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Majority of visitors accessing Facebook are mobile users.

https://www.omnicoreagency.com/facebook-statistics/

Over 70% of people using YouTube are mobile users.

https://www.oberlo.com/blog/youtube-statistics

WhatsApp has a large mobile base of users but is working to be more flexible for desktop usage as well.

https://thenextweb.com/apps/2019/07/26/whatsapp-desktop-version-that-works-without-your-phone/