Week 9 Understanding Social Media Demographics (50pts) Due Oct. 24, 2023

What were the top three social media sites, in terms of program material sequence, in 2022-23? List them in order of popularity.

  • Youtube
  • Facebook
  • Whatsapp

Provide a summary of the workings of each social media site and why people like it

A social network will focus on contributes (photo, video, blog). Users will view and interact with content made by other users. They’re encourage to share their thoughts, photos, status updates, etc. Social media also allows people and companies to create a profile. This profile may be similar to their real name.


 What are “demographics” and its significance to social media? 

Demographics is used to refer to data describing population and characteristics. It’s the statics of what type of people like a certain kind of content. It let’s the user or company understand their audience.


Explain demographics that stand out among the three social media sites you chose above.

According to herd.digital, about 3% of the users are in the age interval of 13-17, 18% are 18-24, 26% are 25-34, another 18% are 35-44, 14% are 45-54, 11% are 55-64, and another 11% are 65+ years old. This is surprising because Facebook has a reputation for being one of the oldest social media sites and the highest percentage isn’t one of the older age groups.


On average, how much time does a typical person spend on social media during a day, week or month?

According to statista.com, “As of 2022, the average daily social media usage of internet users worldwide amounted to 151 minutes per day” In other words, for every user, there’s 151 minutes of social media time per day.


Out of the three social media networks, which is growing the fastest? Why do you think that is?

Youtube is growing the fastest and I think it’s because unlike Facebook and Whatsapp that are geared towards a certain generation, Youtube (despite being around since the early 2000s) transcends generations. Anyone and nearly everyone would it, regardless of age, gender, race, etc.


What devices are visitors using to access the chosen sites?

Youtube is being accessed by every device (laptop, tablet, phone, anything), Facebook, according to statista.com, is mostly being accessed by phone, and Whatsapp is being accessed by phone.

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