Two popular mobile apps today are TikTok and YouTube. These mobile apps are both video-sharing apps that have similar features. Both of the apps allow users to watch videos that are short in length (>30 seconds to 10 minutes). YouTube additionally allows users to watch videos that are longer in length in addition to the short videos they call “shorts”. On TikTok, these videos appear on the “For You” page. This page is custom to the user demographic. Users see the videos as they scroll through the page whereas on YouTube users have to click on these videos.
The apps also have a sequential target audience. On TikTok, the target audience age is between 18 and 25 years old. Similarly, YouTube’s target audience age is between 25 to 35.
Publishers of videos can earn revenue on both apps. On TikTok, publishers are paid according to the view count. TikTok will pay publishers $0.02 and $0.04 per 1,000 views. So if a view gets 1 million views the publisher will earn $20 to $40. However, on YouTube publishers are paid according to revenue generated and view counts. Publishers on YouTube earn 55% of the revenue their video makes and an additional $0.018 per 1,000 views. For example, the video generates $100 and 1,000 views, the publisher will earn $73.
Both of these apps are things I use frequently. There are many ways to get the most out of the apps. One thing I suggest is when you find a video you enjoy, like it. These platforms are made with a program that is curated to videos you enjoy and the way to get enjoyable videos is to show the apps what you like.
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