December | 2023 | Leo Gadd's Blog

What were the top three social media sites, in terms of traffic, in 22-23? List them in order of popularity.

The top three social media sites in terms of traffic in 2022-2023 were as follows;

Facebook – 3,030 million monthly active users
YouTube – 2,491 million monthly active users
WhatsApp – 2,000 million monthly active users

Provide a brief summary of how each social media site works and why people use it.

Facebook is a social networking and media site that makes it easy to share updates to friends and family online. You can upload text, pictures, and videos onto your account for your friends to see. People use this application to get closer to their friends and family and to connect with others.
YouTube is a video-sharing website in which users can share or view videos that users create. These videos can be about anything and they can be directed towards anyone for any purpose. People use this application for many reasons, some of which are, to become more educated on a topic, post videos for others to view, or watch for entertainment.
WhatsApp is a messaging service that can be used by anyone. This app can also be used to call or video chat people, as well as send pictures or videos to others. People use this application to chat with others, which can be for any purpose such as; work, family, or friends.

What are “demographics” and why is it important in social media?

Demographics are statistics that describe populations and their characteristics. This is important for social media because it can help the application to figure out information about their users so they can change or add different implications to make the experience better for their users.

Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)

Facebook’s age range is surprising, as there is a big area in the middle that is very popular for ages 25-34.
YouTube’s country demographics are most interesting to me, as India is number one by a very considerable margin, having 462 million users, while second place United States has only 239 million users.
WhatsApp’s country demographics are most interesting to me, as India is number one by a very considerable margin, having 487 million users, while second place Brazil has only 118 million users.

On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer.

Facebook – 35 minutes per day
YouTube – 6.5 minutes per day
WhatsApp – 38 minutes per day

Which of the three social media networks is growing the fastest? Why do you think that is?

I think that WhatsApp may be the fastest-growing app because everyone texts and calls other people, but not everyone uses social media platforms. Along with this, Facebook has been seeing a lot of counterparts growing much more rapidly than it, and YouTube seems to stay relatively the same.