1. What were the top three social media sites, in terms of traffic, in 2020? List them in order of popularity.
The top 3 social media sites in 2020 were Instagram, then YouTube, and then Facebook.
2. Provide a brief summary of how each social media site works and why people use it.
Instagram is used as a way for people to share pictures with each other, and also a way to get advertisement out there. YouTube is used most commonly to share video tutorials and entertainment purposes. Lastly, Facebook is used for advertisement and other content for people mainly 30 years and older.
3. What are “demographics” and why is it important in social media?
Demographics are used to classify people into categories like age, race, gender, and more. You use demographics in social media to better the potential audience you can reach on each platform.
4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)
The majority of Instagram users are female, over 546 million users are. And over 528 million users are male. Out of all of the YouTube users, 56% of them are male, which means 44% are female. And lastly, out of all of the Facebook users 43% of them are female and 57% are male.
5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer.
According to https://techjury.net/blog/time-spent-on-social-media/, Instagram users spend an average of 28 minutes on the app a day. Also Tech Jury says that on average YouTube users spend around of 24 minutes a day on the app . Facebook users spend an average of 33 minutes a day on the app.
6. Which of the three social media networks is growing the fastest? Why do you think that is?
According to Don Creative Group, YouTube is growing the fastest with around over 2 billion people using it daily. YouTube is growing fast because it has become a place for people to share their content and gain a following.
7. How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
Most people access Instagram on their phone unless they use their computer for a business or brand. As for YouTube over 70% of users access it through their mobile devices. And for Facebook 98.5% of their users access it through a mobile device as well.