This week, I will be discussing two mobile apps that were very popular this year. The first app I will discuss is Threads by Meta. This app is a microblogging application that replicates the same format as Twitter. Meta released this app to challenge X and bring users who were tired of the content they were receiving on X. Threads can also be linked to your Instagram/Facebook profile, which allows anyone who wants to have an audience on an app to have an easier time achieving that. The difference between Facebook thread posts and Thread posts is that Facebook is more used for a local/family type of audience, while Thread posts are more publicized for the world.

Threads has become the fastest app to gain 100 million users ever (surpassing ChatGPT), which has allowed for the revenue of the app to increase immensely. “One analyst projected Threads revenue to reach $11.3 billion by 2026.” This would be a great step towards reaching their goal to become the best microblogging app. The app itself has all the features you would need, like the home page button, likes, and repost, but the only problem with the app is the content itself. There’s not a lot of consumable content on the app, so you just gotta browse with caution.

The second app we’ll speak about today is Spotify. Spotify is a music/podcast application that allows its users to enjoy audio content created by artists/creators. This app is in competition with other applications like Apple Music, SoundCloud, Tidal, and many more. With there being so much competition, Spotify seems to be the most popular among all its competitors. This is due to its wide catalog and public statistics that sway the whole music community to believe one artist is bigger than another.

A big problem Spotify has is the fact that streaming music on the application does not give any-type of financial upbringing unless you have a mass audience. One stream on this app is about $0.003 to $0.005, this fact is one reason why many people are even taking their music down on the app. Also to receive music with freedom and no ads you have to subscribe to their premium member service. This isn’t an option everyone in the world can afford, there are some ad blockers that can prevent them from popping up on the service but you still can not simply choose what to do on the app freely.

Work Cited

“Spotify Royalties Calculator: Most Accurate (November 2025).” SoundCampaign, 25 July 2025, soundcamps.com/spotify-royalties-calculator/.