1. What were the top three social media sites, in terms of traffic, in 22-23? List them in order of popularity.
Youtube
2. Provide a brief summary of how each social media site works and why people use it.
Facebook is a site where you update your followers on how your life is going with constant updates on your thread, and watch reels
YouTube is a website where you watch videos uploaded by a content creator/ business
WhatsApp is a text messaging app that can replace your phone number, and you can also upload stories on
3. What are “demographics” and why is it important in social media?
A demographic is a word to group people to a certain form of content or certain form of a post. It is important to have demographics for social media so the content one consumes will be to their interest.
4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)
Whatsapp is used by a lot of foreign people to contact people from other countries or most of the time people from the US. This allows for easy access to contact anyone anywhere in the world which can allow for more conversation all over the world.
5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer.
In 2024, users spent about 143 minutes a day on social media.
https://soax.com/research/time-spent-on-social-media
6. Which of the three social media networks is growing the fastest? Why do you think that is?
Facebook would be growing the fastest due to its mass user base and the company “Meta” being able to hold many IP’S that allow facebook to connect to other applications.
7. How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
Mobile device is the main device of choice for most users as this would be the most simple and comfy ways of accessing these websites.