Today I am going to take an in-depth look into a couple of mobile apps and hopefully answer some questions you may have about them. The first app that I have chosen is Instagram. According to “Investopedia.com”, Instagram was officially created on October 6th 2010. It took only 8 weeks to develop before it was launched. According to “blog.hootsuite.com” “the majority of Instagram’s audience are Millennial or Gen Z users”, that being said I would say that is the target audience of Instagram to this point.
Using another article from Investopedia.com called “How Instagram makes money”, it says that Instagram’s publishers receive revenue from advertisements and is now believed to have higher revenue growth than its parent company ‘Facebook’ which is a big deal because Facebook was created in February of 2004, over 6 years before Instagram was created. Instagram is becoming very video heavy because that is what culture has turned to at this point. That being said, a word of advice from me on if you want to grow a big following on Instagram would be to make videos consistently and keep up with trends. I f you are behind on trends or not making any videos, it is almost impossible to grow a following on Instagram, as social media such as Instagram evolve so must we if we want to stay culturally relevant.
The other mobile app that I have chosen is BeReal. according to “what is BeReal-and why is it exploding in popularity” from tomsguide.com, BeReal was released to the public just as recently as 2020, however, it has just became popular worldwide as of 2022. The target audience of BeReal is anybody from ages 16-45. hardly anybody over 45 uses the app according to “businessofapps.com BeReal Revenue and Usage Statistics” which makes sence as the older generations would probably not get the point and idea of BeReal. BeReal currently has zero revenue streams so they are not currently making any money. Now according to techcrunch.com, they are considering “paid features in lieu of advertising” which would honestly be the smart move so they can make some profit from there populat app. The purpose of BeReal is simple, you’re supposed to be real. it forces you to wherever you are at, whatever you are doing to post two photes in the matter of two minutes, trying to encourage you to show your genuine self unlike other social media apps.