One of the popular apps I will be referencing is Instagram. Instagram is a social media app used to share your life with the world, showcase your business and products in a more current way, create inspirational posts to lift others up, create political campaigns and so much more. The most popular revenue streams that publishers can use would probably be photo ads; ads that appear in users feed/explore page with direct links to the publishers shop. Another common way to gain money is through donations on your story, or links in your biography that lead to the publishers shop/means of making money. To get the most out of this app, the best thing I can recommend is posting things that follow current trends, no matter what your product/content revolves around, make it follow a certain trend or aesthetic to appeal to the larger, public eye amongst Instagram. Gain a following through that trend, and once your following starts to get larger and you have a consistent audience, begin showcasing your work with prices alongside them; now that your following is large enough and your work appeals to the community, you are more likely to get more out of the app.

The other more popular app I will be referring to is Twitch. Twitch is a video streaming app for creators to stream themselves doing podcasts, playing popular video games, doing stunts, and an endless amount of other things. The target audience for Twitch users is people of both genders, typically ranging between the teenagers to young adults; in all honesty though, Twitch is and can be used by people of all ages. Revenue is typically made through streams; the more streams a streamer gets on Twitch, the more money they make. People make donations throughout the streams, which a small portion gets taken by Twitch and then the rest goes on to the streamer. To get a larger amount of viewers, the best advice that can be given is make yourself stand out, people like to watch people that are different from the rest, following more obscure trends.