Facebook, Instagram, and then pinterest were the top three social media sites in 2021 to 2022. Facebook is a social media site used primarily for business, networking, and personal use. People use it for businesses to market themselves, sell their products and gain popularity. People use it for personal use to post about their lives, share stuff to family and friends. Demographics are the population/statistics of certain groups within a community. It is important to know demographics based on who you are trying to attract; if your business is marketed to younger generations, than you’d want to take your business primarily to Instagram as the demographic of younger people is higher there. In Facebook for example, the demographic you will typically see is older, married women, while Instagram is typically younger, single women. It has been found that PER DAY, Instagram users spend 29 minutes on the social media site daily. The current fastest growing social media network is TikTok. It became really popular within teenagers and preteens, and young adults saw that it was popular amongst young people so in a way to hold onto their youth, they joined; soon middle-aged adults joined and so on and so forth. Most people access these sites through their phones out of convenience.
Source
https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#:~:text=Instagram%2C%20which%20Facebook%20owns%2C%20remains,a%20day%20on%20the%20platform.