Content management systems allow for multiple users to create, edit, and publish information, text, imagery, and more. Two great examples of this are WordPress and Squarespace, both popular website-building platforms that allow individuals to create beautiful sites, blogs, and shops. Within these platforms, there are templates, graphics, images, and more that make the user’s experience straightforward; they don’t need to interact with the web server directly because the content is stored in a database and displayed to everyone on the web. These systems aren’t just for websites, however. Besides web content, content management systems are found for things like document creation and digital assets.

Something to consider is the fact that these content management systems are making it easier and easier for people to take the “DIY” approach to create a website on their own for their brand or business. That is because these platforms are making it possible to do this without needing to know how to code everything with HTML, CSS, etc. With that, comes some pros and cons. The benefits are that creating a website is now easy to access and get your hands on, it makes creating eye-catching sites doable for almost anyone, and it can save people money. Especially for say a new business owner, this would be enticing.

However, it also comes with some drawbacks. Web and graphic designers who possess excellent creative skills such as in design, UX, web, and more, will have fewer people looking to them to provide creative solutions. It also opens the doors for others to question why they would spend the money on hiring someone else to do something they “think” they can do the same way. The truth is that there is a lot more customization, and care, as well as behind-the-scenes benefits of still using someone who knows how to do their job well.

Depending on what you are looking for, content management platforms can be beneficial and quite useful and helpful. However, there is also a lot of benefit to knowing what you need and working with someone who can help you achieve exactly what you are looking for. If you truly want a unique, customized, branded, and excellent product, website, etc, hiring or doing the full work yourself (if you are knowledgeable) is best.

Sources:

https://www.wpbeginner.com/glossary/content-management-system-cms/https://themeisle.com/blog/what-is-a-content-management-system-cms/https://kinsta.com/knowledgebase/content-management-system/