1. Which 3 social media sites are the most used?
The most popular social media site is Facebook with 3.05 billion monthly active users. The second most used is YouTube with 2.70 billion Monthly active users. The third most used is WhatsApp with 2.40 billion monthly active users. ExplodingTopics.com
2. Give a summary about how the sites work.
Facebook: you can Post pictures, videos, Reels (Shortform videos that are about 90 seconds long). You can comment, React, get notified about new posts, and join groups with people or you can ‘like’ pages (basically follow that page)
YouTube: A site that you can use to post videos, Shorts (Shortform videos that are 60 seconds long and are pretty similar to Reels), or some posts (not seen very often). You can also comment, and you can react, but reactions are limited to likes (and dislikes). You can also subscribe to different Youtubers (creators).
WhatsApp: An App and site that can be used like a messaging system. you can make group chats, do calls, post a status (Sort of like shortform videos, but more personal depending on what you post). You can find Channels (sort of like a “follow” for other types of social media), create communities (probably just bigger group chats).
3. What are “demographics” and how are they useful for social media?
Demographics are statistics based on characteristics of their users (Age, Gender, Location, education, etc. (reading this concerns me that they know more about what we like than maybe some good friends)) and each platform will be different than others. They are useful for businesses to know if they are targeting the right audience, and what type of media is most popular. Source
4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)
An interesting demographic about:
Facebook: Most of the users are from India. Excerpt
Youtube: Users are mostly in between the age of 15-30 Link
Whatsapp: Popular with people in between 18-34
5. How much time do people spend on each social media?
A little under 2 and a half minutes according to Statista.com
6. Which of the 3 platforms picked are growing the fastest?
Whatsapp because it grew 7% since 2023, compared to facebook which grew 5% Link
7. What is the main way people access these sites?
With all 3 platforms, Mobile devices are used the most. Facebook:Link Whatsapp:Source Youtube: Refrence