Understanding Social Media Demographics
1. What were the top three social media sites, in terms of traffic, in 21-22? List them in order of popularity?
Facebook with 2.74 billion active users. Youtube with 2.291 billion active users. and what’s app with 2.0 billion active users.
2. Provide a brief summary of how each social media site works and why people use it.
Facebook has always been on the top so it doesn’t surprise me that they are the top social media site out of the list. Youtube always gets a huge crowd of new you tubers and so many people have different ways of content so YouTube is a staple in social media. I never used what’s app but from the ratings they are a great app that a lot of people use.
3. What are “demographics” and why is it important in social media? Demographics verify that regularly utilize specific social media platform, it’s important for digital marketing majors that help aligning with needs and habits of verifying demographics on each social media networking.
4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.) For Facebook 18.2 percent of users are around the ages of 18-24. and ages 33-44 are very close 18.1 percent of most users on Facebook. with YouTube 34.62 of users on YouTube are from 18-24 of those 52.6 are females and 47.4 are male. what’s app has about 10 percent from the ages of 18-24. and 27 percent of them were around the ages of 35- 44.
5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer. North America daily on average spends around 2 hours and 6 minutes on social media platforms. which is second lowest behind Europe. pretty surprising to me. for Facebook people spend around 38 minutes per day on Facebook. YouTube is 11 minutes and 24 seconds per day. and what’s app is 28 minutes daily on the app.
6. Which of the three social media networks is growing the fastest? Why do you think that is? The top three best growing platforms In my opinion are Tiktok, twitch, and YouTube YouTube is a staple and will forever be a place where people become content creators and get better at there craft plus there a little more relaxed with the content posted, Tiktok platform is also a place where people become content creators, or post daily and Tiktok is easier to blow up and get your name out into the world rather than YouTube and twitch. also on Tiktok people can promote things that they want people seeing. on twitch in my opinion there is a lot of content creators on Twitch but twitch also has it’s own content people play games and have a live chat they talk too throughout the stream. they can do a lot of things with the platform and it’s made a lot of people who they are today. but with twitch if you do not already have a following it will be hard to progress.
7. How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
Computer 71.2%, Mobile device 92.1 and tablets 28.2%. Internet Traffic from Mobile Devices (2022) – Exploding Topicshttps://explodingtopics.com › blog › mobile-internet-traffic
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