The Top Social Media Platforms of 2022-2023
1. What were the top three social media sites, in terms of traffic, in 22-23? List them in order of popularity.
The top three social media sites according to site traffic in the years 2022 and 2023 are Facebook, YouTube and Instagram. On average, Facebook had 3.07 billion users, Youtube had 2.5 billion, and Instagram had 2 billion.
2. Provide a brief summary of how each social media site works and why people use it.
Facebook is a social media platform that allows users to connect with friends and family around the world, and share posts, photos and videos online. There is also a feature to buy and sell items on Facebook Marketplace. Youtube on the other hand is solely a video sharing social media platform. Users can upload their own videos, share videos with other users and comment to chat with other users. Instagram is a photo sharing platform primarily made to be an app for smartphones. Users can upload and share photos, videos and comment and chat with friends and family.
https://edu.gcfglobal.org/en/
3. What are “demographics” and why is it important in social media?
Social media demographics refer to the traits and characteristics of the people who use social media platforms. This data includes a user’s age, gender, location, income, occupation and education. The data is important to the function of social media platforms because it allows the marketing team behind the platform to tailor their content to appeal to their audience.
https://later.com/social-media-glossary/demographics/
4. Explain any demographics that stand out among the three social media sites you listed above.
According to the data collected by Sproutsocial, 34% of adults aged 30-39 years old use Facebook the most out of other social media sites. On the other hand, only 4.8% of users are between the ages of 13-17 years old, suggesting that young people are not Facebook’s primary target audience.
Over the years, Youtube has grown in popularity with users aged 25-34 years old. They account for 21.3% of active users. Youtube is estimated to be the most popular social media platform with Gen Z users.
Instagram is most popular with users aged 18-24 years old. There are slightly more male users on the platform versus female, at 51.8% to 48.2%. A report from Instagram states that 70% of online shoppers look to Instagram for products.
https://sproutsocial.com/insights/new-social-media-demographics/
5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer.
On average, Facebook users spend 30.9 minutes on the platform per day. Over two-thirds of monthly users are active daily. The average Youtube user spends 48.7 minutes per day on the platform. The average user spends 28 hours using the Youtube mobile app. The average Instagram user spends 33.1 minutes on the platform per day. This is 3 more minutes from previous years.
https://sproutsocial.com/insights/new-social-media-demographics/
6. Which of the three social media networks is growing the fastest? Why do you think that is?
Out of these three social media platforms, Instagram is the fastest growing in recent years. Instagram saw a massive spike in engagement from 2020 to 2022. They added 478 million users over the course of two years at a growth rate of 47.8%. It appears that with the high increase of users, businesses were able to market and advertise their services on the platform and that successfully appealed to audiences.
https://targetinternet.com/resources/fastest-growing-social-media-networks-2022-23/
7. How are the majority of visitors accessing these three sites?
The vast majority of social media users access their preferred platforms using their smartphones. One study found that 97.4% of Facebook users viewed the platform on their phones in 2022. A study from November 2022 found that nearly 90% of Youtube users viewed videos using their phones. Nearly all Instagram users are on mobile devices at a whopping 98% rate.
https://www.statista.com/statistics/1290370/us-facebook-usage-by-device/
https://www.statista.com/statistics/1256738/youtubecom-monthly-visits-distribution-by-device/
https://www.statista.com/chart/2109/time-spent-on-social-networks-by-platform/