When thinking about what Instagram is used for, it’s easy to see why so many people love it. Instagram is mainly a photo and video sharing app where users can post pictures, short videos, and stories. You can follow friends, celebrities, and businesses to see what they post. Over time, Instagram has turned into a place where people can shop, promote brands, and grow online communities. The app is really popular with young adults and teens, especially Millennials and Gen Z, who enjoy posting creative photos and videos. Many small businesses and influencers also use Instagram to connect with their followers and attract new customers.
Instagram makes most of its money through advertising. The app shows ads in feeds, stories, and reels, and businesses pay to reach people who might like their products. Instagram earned around 70 billion dollars in ad revenue in 2024. The app also makes money from its shopping features, where users can buy things directly from posts.
To get the most out of Instagram, there are some helpful tips you can use. Try posting a mix of photos, stories, and reels because that helps reach more people. Posting in the evening can get more likes and comments. You can also use hashtags to help others find your posts and save your favorite posts into collections. If you want to stay focused or save data, you can turn off video autoplay in the settings.
References – Instagram
Business of Apps. (2024). Instagram Revenue and Usage Statistics.
Investopedia. (2024). How Instagram Makes Money.
Capital One Shopping. (2024). Instagram Shopping Statistics.
Hootsuite. (2024). Instagram Marketing Statistics.
Now looking at Facebook, we can answer the same questions about what it’s used for, who it’s made for, and how it makes money. Facebook is one of the largest social media apps in the world. It lets people connect with friends and family, share photos and updates, and join groups and events. It also has a feature called Marketplace where people can buy and sell items in their local area. The app’s audience is very wide, reaching teens, adults, and even older people. Facebook is popular in almost every country around the world.
Most of Facebook’s money comes from advertising. Businesses and creators pay Meta, which owns Facebook, to show ads to certain groups of people. In 2024, Facebook made around 164 billion dollars, and about 99 percent of that came from ads. It also makes some money from boosted posts, in-app purchases, and its Marketplace.
To make the most out of Facebook, there are some good hacks to try. Join groups that match your hobbies or interests to see more posts you care about. You can also change your News Feed settings so your favorite people or pages show up first. Facebook has privacy controls that let you decide how much information advertisers can use. If you post videos, make sure to reply to comments early because that helps your post reach more people.
References – Facebook
Business of Apps. (2024). Facebook Revenue and Usage Statistics.
Investopedia. (2024). How Meta Generates Revenue.
The Social Shepherd. (2024). Facebook Statistics.
Thunderbit. (2024). Facebook User and Growth Data.
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