One popular mobile app is Pinterest. The way Pinterest is used is as a visual discovery engine. Things that are found on Pinterest are recipes, crafts, home and style inspiration, and other things that contain links for directions, purchasing links, and more. The home feed provides Pins, people and brands that are custom depending on the user. If the user follows a person, topic, or board, then the home feed will also provide those. Pins can be searched by typing keywords into the search bar. Pins are made by users to save their liked ideas.
Pinterest’s target audience is extremely diverse in age, with everyone from Millennials, Boomers, and Gen. X using the app. Millennials, however, are the most common users. They make up 36 percent of Pinterest Users. Gen X makes up around 34 percent of the audience, while Boomers make up 18 percent. Millennials use Pinterest to curate their vision of their ideal self. 79 percent of them use it as a guide to life.
Another popular mobile app is Whatsapp. Whatsapp is used for messaging, and is one of the first mobile apps offering free messaging that is done over wifi instead of a cellular network.
Whatsapp currently does not have a revenue stream, but plans are to allow users to directly communicate to businesses and obtain money through them. Whatsapp’s target audience is primarily Indians. 24-35 is the most common age group on Whatsapp.
All about Pinterest. help.pinterest.com/en/guide/all-about-pinterest.
“All about Pinterest.” Pinterest Help, help.pinterest.com/en/guide/all-about-pinterest.
Clement, J. “U.S. WhatsApp Demographics 2019.” Statista, 23 Sept. 2020, www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age/.
Goodwin, Grace Eliza. “What Is WhatsApp? A Guide to Navigating the Free Internet-Based Communication Platform.” Business Insider, Business Insider, 3 Nov. 2020, www.businessinsider.com/what-is-whatsapp-guide.
Page, Vanessa. “How WhatsApp Makes Money.” Investopedia, Investopedia, 28 Aug. 2020, www.investopedia.com/articles/personal-finance/040915/how-whatsapp-makes-money.asp.
“WhatsApp Revenue and Usage Statistics (2020).” Business of Apps, 30 Oct. 2020, www.businessofapps.com/data/whatsapp-statistics/.