Understanding Social Media Demographics

1.The top three social media sights in 2019-2020 were Facebook, Youtube, and Facebook Messenger. 

2.Facebook works by having a wall that users can post on, which is essentially a news feed. There is also a personal profile that users can click on to see details about someone.  People use Facebook because they need to fulfill two social needs: belonging and self-presentation. Youtube works by users posting videos onto their website and having channels that contain all of the videos they have posted and their favorite videos from other users. The top two reasons people use Youtube is to relax and be entertained. Facebook Messenger is connected to facebook and is used to message others on Facebook, like MSM/text messaging. It works by either enabling you to directly message someone, or message a group of people so that they all communicate together. People use messenger to communicate with people who are on Facebook. 

  1. Demographics are the statistical data relating to the population and particular groups within it. Demographics are important because social media websites want to have a large amount of traffic, and in order to do so need to attract the largest amount of people possible.
  2. for the demographics of Facebook, the most growingamountof users tends to be the silent generation.  Youtube is more popular with younger people, with 81% of 18-25 year-olds using YouTube. Many older people are still watching television. Facebook messenger’s demographics would be the same as Facebook because it’s run on the same platform. 
  3. On average, users use Facebook 58 minutes per day. People useYoutube on average 40 minutes a day. 
  4. Youtubeis growing the fastest because it has so much unique content for users, such as full instruction videos, politics, documentaries, and other information. Facebook tends to only have smaller amounts of information and its usefulness and novelty wears out fast. 
  5. The majority of Facebook users access Facebook with mobile devices. The majority of YouTube users also access the site with mobile devices.

https://www.thinkwithgoogle.com/data-collections/youtube-stats-video-consumption-trends/#:~:text=Almost%204X%20as%20many%20people,%2C%20and%20%22how%20to.%20

https://readwrite.com/2012/01/16/study_why_do_people_use_facebook/#:~:text=Facebook%20currently%20has%20800%20million,sociodemographic%20variables%20and%20personality%20traits.

YouTube by the Numbers: Stats, Demographics & Fun Facts

https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/

https://review42.com/how-much-time-do-people-spend-on-social-media/#:~:text=4.%20Facebook%20has%20more%20than%202.2%20billion%20active%20users%20in%202019.&text=On%20average%2C%20users%20spend%2058%20minutes%20per%20day%20on%20Facebook.

https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#:~:text=Average%20Daily%20Time%20On%20YouTube,-Close%20behind%20Facebook&text=YouTube’s%2030%20million%20daily%20active,the%20site%20at%20a%20time.

https://sproutsocial.com/insights/facebook-stats-for-marketers/

27 Inspiring YouTube Stats to Know in 2024

https://review42.com/facebook-messenger-statistics/

 

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