Many people have varying favorites when it comes to social media, seeing as how many different platforms there are, but these are the most popular overall. Excluding messaging apps like WhatsApp, Messenger, and WeChat, the most popular social media sites are Facebook, YouTube, and Instagram. If you are curious to how each of these sites work, here is how. Facebook is used to both keep in touch with people you know, and interact with different businesses, especially locally. YouTube is used to share videos, anything from short Vlogs, to How To videos, to news and other media. Instagram is used to upload pictures to upload images and view others images. What are demographics and how do they impact social media? Demographics are a specific group of people. Social media is affected by demographics in how it must appeal to theirs, and how they cater to these age groups. Here is how demographics apply to our top three social media platforms. Facebook’s major demographic is made up of middle aged women and generally older users. YouTube is used by a much broader spectrum of people, anywhere from young children to middle aged men and women. Instagram is usually used by teenagers and young adults. Here is how much time users spend on these sites on average. Most adults spend 38 minutes a day on Facebook on average. People spend an average of 40 minutes watching YouTube. In 2018 Instagram users will average around 53 minutes of use per day.Out of these three, this site is growing the fastest. Instagram is currently growing the fastest out of all these social media platforms. I believe this is due to Instagrams easy access nature, with you mostly looking at images and reading shorter length captions for information or entertainment.Most people are accessing these sites through these devices. For Facebook, most users access it through mobile devices. YouTube is accessed mostly by mobile devices as well. Most people access Instagram by mobile devices.
References:
Lua, Alfred. “21 Top Social Media Sites to Consider for Your Brand -.” Buffer Library, Buffer Library, 4 June 2020, buffer.com/library/social-media-sites/.
“92% Of YouTube Viewers Use a Mobile Device to Watch When at Home.” Klick Health, www.klick.com/health/news/blog/social/92-of-youtube-viewers-use-a-mobile-device-to-watch-when-at-home/.
Southern, Matt. “Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network.” Search Engine Journal, Search Engine Journal, 21 June 2018, www.searchenginejournal.com/instagram-1-billion-monthly-users-now-fastest-growing-social-network/258127/.
Metev, Denis. “How Much Time Do People Spend on Social Media in 2020?” Review42, 19 May 2020, review42.com/how-much-time-do-people-spend-on-social-media/.