The top three social media sites in the world are Facebook, YouTube and WhatsApp. Facebook has 2.74 billion users, YouTube has 2.291 billion users and WhatsApp has 2.0 billion users. Facebook is a site where people can post pictures about their life, or anything really. Users can follow their friends, family and companies they might like. Businesses can also use the platform to promote themselves. YouTube is like Google but it’s only videos. Users can search for videos they want wheatear that be tutorials, gaming channels, relaxing music, anything a person can think of. Users can also become content creators on the platform. Users have the option to edit and upload videos to the platform. If someone gets popular enough YouTube can be made into a career. WhatsApp is basically facetime and texting. People use this because it’s free and goes through the internet, where normal texting goes through some ones phone provider. Demographics are age ranges, someone might try to appeal to. It’s important that social media tries to aim for a certain demographic so they might become more popular with that age range and then eventually branch out. An example could be TikTok. It started out popular with teens but eventually blew up to where everyone uses it. For the three most popular apps the age ranges vary. Facebook is made up of mostly 25-34 year old’s. YouTube is mostly made up of men who are 24-34, and women who are 24-34. Most people who use WhatsApp are between 18-34. On average people use social media a total of 2 hours a day. Facebook is usually used for 58 minutes a day. YouTube usually only takes up 19 minutes a day. Users use the mobile app almost 24 hours a month. WhatsApp can take up to 38 minutes a day. I think the most popular/growing site out of the three is YouTube. YouTube has the most active users, and with being a content creator on YouTube is an actual possibility so I think that will cause the site to grow. I think YouTube is also growing because in the UK kids ages 3-16 have been using the app for up to three hours a day. I think most people are visiting these sites from their cellphones. You usually have access to your cellphone all day and all these cites have an app.
Sources:
“How Much Time Do People Spend on Social Media in 2022?” Techjury, 13 Oct. 2022, techjury.net/blog/time-spent-on-social-media.
“The 15 Biggest Social Media Sites and Apps [2022].” Dreamgrow, 17 Jan. 2022, www.dreamgrow.com/top-15-most-popular-social-networking-sites.
Statista. “U.S. Registered WhatsApp User Reach 2022, by Age Group.” Statista, 12 Oct. 2022, www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age.
—. “YouTube: Distribution of Global Audiences 2022, by Age and Gender.” Statista, 13 May 2022, www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution.
Statista. “U.S. Facebook Users 2022, by Age Group.” Statista, 4 Oct. 2022, www.statista.com/statistics/187549/facebook-distribution-of-users-age-group-usa.