Social media? how about NUMBERS!

1. What were the top three social media sites, in terms of traffic, in 22-23?

The three most popular social medias of the last few years were

Facebook had 3.07 billion active users last year in first place

Youtube had the second highest with 2.5 billion active users

Instagram is third place with 2 billion users

info

2. How does each social media site work? and why do people use it.

Facebook is a social media platform that is made to connect people to each other creating communities facebook is also made to organize community events on about any topic. Created in 2006 it has expanded to approximate 1 billion users worldwide (information)

Youtube is a free video sharing website  where you can create and watch videos for free made by the community and most people. Created in 2005 it has expanded to have an approximate 6 billion hours every month. (information)

Instagram is a photo sharing app even though it is incredibly popular it is mainly used for sharing photos and videos with your friends. Created in 2010 it has grown to have a community of over 2 billion users (information)

3. What are “demographics” and why is it important in social media?

The main demographic of facebook is approximately 25-35 years old while youtube’s demographic is mostly Gen-Z and instagram is mostly 30-49 years old.

4. demographics that stand out among the three social media sites I listed

The demographic that stood out the most to me were Gen-Z with youtube because unlike everyone else the youtube didn’t give an age demographic and instead said the generation instead of the actual age.

5. On average, how much time do users spend on each social media site?

Avg Facebook time spent: 33 minutes per day (source)

Avg Youtube time spent: 45 minutes per day (source)

Avg Instagram time spent: 29 minutes per day (source)

6. Which of the three social media networks is growing the fastest?

Shockingly the fastest growing social media platform isn’t youtube but instead instagram. I don’t quite understand how but ya know good for them 😀

7. How are the majority of visitors accessing these three sites?

Mobile devices

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