The top three social media sites in 2021-2022 were Facebook 2.9 bil monthly users, YouTube 2.2 bil monthly users, and WhatsApp 2 bil monthly users. Facebook is used by following people you know or groups that you have an interest in and you just scroll through and look at what people post. YouTube is a video site that recommends new people to you to watch their videos or similar things that you have watched before. People may use YouTube for tutorials and other reasons like to waste some free time that you may have. Demographic that stand out for Facebook are the age group of 25-34 and boomers. YouTubes demographic is all across age groups even the older 65 year old people. WhatsApp It is important to know your audience so you can keep them engaged and want them to continue to use your site. The daily average of use on social media is about 2 hour and 6 minutes. The fastest growing social media network is tik tok they had 300 million growth but out of the three that I have listed Facebook grew the most with 178 million in gain. I think this is so because Facebook has a little bit of everything it is very diverse. The majority of users were accessing these sites by their phones.
https://www.wordstream.com/blog/ws/2022/01/11/most-popular-social-media-platforms
https://www.targetinternet.com/resources/which-is-the-fastest-growing-social-media-network-2
https://www.searchenginejournal.com/social-media/biggest-social-media-sites/