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Understanding Social Media Demographics

What Are Social Media Sites?

The word “social media” refers to a collection of websites that emphasize communication, engagement, and content exchange. People utilize social media to keep in touch with friends, family, and other members of their communities.

1. In 2019-2021 there were many trending social media sites. The most popular ones based on traffic Facebook, then Youtube, and third Instagram.

2. Facebook is a social media site that allows users to sign up for free. They can connect with family, friends, coworkers, etc. They are aloud to share photos, videos, articles, and thoughts. Youtube is another social media site, but this one you don’t have to sign up to use. Content creators can record, edit, and upload videos for their watchers. This is a way for people to stay entertained and share about their life. Instagram is one of many popular social media sites, this one does require to to sign up for free.  This site allows people to snap a picture, then use one of the many filters Instagram has to offer to edit their photo.

Demographics

3. The examination of data about the general features of certain groups is known as demographic analysis. In other words, it separates their users by age, gender, and location. It can be important for marketing on social media, so you can spread it to the right people.

4. Facebook; I see it more used between family and friends. Where as Youtube is more used by kids than adults. Instagram is more used by young-adults, 18-29 year olds.

Usage Statistics

5. The average daily time spent on facebook is 33 minutes. The average daily time spent on Youtube across all devices (mobile, desktop, laptop, connected TV) is 41.9 minutes. The average time spent per day on Instagram is 29 minutes.

6. I think Youtube and Instagram are growing the fastest, I think they are growing faster because they offer more.

7. How are they being accessed?

  • 96% of users access Facebook via mobile devices
  • Over 70% of YouTube views are on mobile devices

https://financesonline.com/social-media-usage-statistics/

https://rcpmarketing.com/why-youtube-is-the-future-of-adverting//

 

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Isaiah Harvey

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