What were the top three social media sites, in terms of traffic, in 21-22? List them in order of popularity.
The top three social media sites were Facebook, YouTube, and WhatsApp. Facebook has 2.934 billion monthly active users, YouTube has 2.515 billion, and WhatsApp has at least 2 billion monthly active users.
Provide a brief summary of how each social media site works and why people use it.
Facebook is a social networking site that helps you connect with friends and family. It is mostly used by consumers to stay in touch with loved ones while companies use it to best connect with their audience as it is the most used social media site across all ages.
YouTube is a free video-sharing app that allows users to create and upload their own videos to share with people. Consumers use it to watch fun and entertaining videos, follow or research brands and products, keep up with the news and current events, or post and share videos.
WhatsApp is a free multiplatform messaging app that allows users to make video or voice calls and send text messages through the internet. This is used to stay in touch with friends and family members.
What are “demographics” and why is it important in social media?
Demographics are statistics that describe populations and their characteristics. Knowing the people in your target market allows you to plan strategically for future trends and consumer demands. The different types of social media have various uses that are attractive to certain demographics.
Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are the majority of users male or female, married or single, employees or self-employed, etc.)
Facebook is enjoyed by the largest amount of people, and it is used by all ages, but it is most popular with 35 to 44-year-old women and 25 to 44-year-old men to stay in touch with family and friends.
An interesting demographic for YouTube is which county has the most active users on the platform which is India. India has the largest YouTube user population, with 467 million active users. With 247 million users, the USA has the next largest user base for the platform.
WhatsApp is the most popular with 45 to 64-year-old women and men to stay connected to loved ones.
On average, how much time do users spend on each social media site during a day, week, or month? Provide a resource that supports your answer.
On Facebook users spend an average of 33 mins a day. Though some people may spend hours and hours on YouTube a day most people spend an average of 19 minutes watching YouTube daily. WhatsApp users spend an average of 28 minutes a day on their app.
Which of the three social media networks is growing the fastest? Why do you think that is?
Out of these three social media sites, WhatsApp has been growing the fastest. It is becoming increasingly popular for international communication as international SMS can be quite expensive.
How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
The majority of people who use Facebook use a computer to access the site while the majority of users of YouTube and WhatsApp use mobile devices, especially phones.
Sources:
https://revive.digital/blog/most-popular-social-media/
https://datareportal.com/social-media-users
https://www.broadbandsearch.net/blog/average-daily-time-on-social-media