Instagram is an app that is used to edit and share photos and videos. Instagram is widely used among celebrities, and a lot of celebrities have a large number of followers on Instagram. Although some users use Instagram to promote their brand or to interact with other Instagram users many people use the app and only share photos with friends. The main demographic for Instagram is ages 18-29, 59% of people within this age group have an Instagram account, 33% of people in the 30-49 year old age group have an Instagram account. Additionally, 68% of Instagram users are female.
https://www.businessinsider.com/what-is-instagram-how-to-use-guide
Another app that is widely used is the Tik Tok app. Tik Tok is a platform where users can share or view short videos on various topics. The videos are often funny or entertaining and usually only last about 15 seconds. Tik Tok is one of the fastest growing apps as far as accumulating new users. The main demographic for Tik Tok is ages 16-24 (Gen Z) making up 60% of users. 26% percent are ages 25-44; and 60% of the demographic are female.
https://influencermarketinghub.com/what-is-tiktok
TikTok Statistics – Everything You Need to Know [May 2024 Update]