- What were the top three social media sites, in terms of traffic, in 2020? List them in order of popularity.
The top 3 social media sites listed in order are 1.) Facebook, 2.)YouTube, and 3)WhatsApp. - Provide a brief summary of how each social media site works and why people use it.
Facebook is a social media platform where people can add friends and post information that they wish to share with their friends, in addition to sharing facebook users can communicate with people that they may not have been able to connect with otherwise. Youtube is a platform where users can upload or view videos on a wide variety of topics, a lot of people use youtube to start their own channel and to publish their own unique content. WhatsApp is owned by Facebook, but it is specifically used so users can send voice messages, make video calls, or voice calls, in addition to these features text messages can be sent through the app.
- What are “demographics” and why is it important in social media?
Demographics are specific groups within a larger group. 6 types of demographics include (age, gender, occupation, income, family status, education). It is a factor in social media because these sites often tweak their advertisements/marketing to fit what is being marketed toward your demographic.
- Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)
Facebook is most popular with millennials, about 7 out of 10 adults use Facebook. There are more men on Facebook than women by about 10 percent. YouTube is popular with all age groups, however, it is slightly more popular with users 35 and under. WhatsApp is most popular with people ages 26-35, about 27% of this demographic uses WhatsApp. Close to 20% of ages 19-25, and ages 36-45 use WhatsApp.
- On average, how much time do users spend on each social media site during a day, week, or month? Provide a resource that supports your answer.
On average most people spend 58 minutes a day on Facebook, youtube an average of 40 minutes a day, and Whatsapp an average of 28.4 minutes a day.
- Which of the three social media networks is growing the fastest? Why do you think that is?
The three social media sites that are growing the fastest are Facebook, youtube, and WhatsApp. These are the same three that get the most traffic. I think the reasoning for Facebook and WhatsApp is growing rapidly is because it allows people to connect with a lot of other people easily (sometimes people they may have lost touch with otherwise). I think youtube is growing because it is can be entertaining but also can be educational and interesting.
- How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?
The majority of people that use all 3 apps (Facebook, youtube, WhatsApp) use their mobile devices to access these sites.
https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
https://www.omnicoreagency.com/facebook-statistics/
https://blog.hootsuite.com/youtube-stats-marketers/
https://www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age/
https://techjury.net/blog/time-spent-on-social-media/#gref