1. What were the top three social media sites, in terms of traffic, in 22-23? List them in order of popularity. The top three social media sites in terms of traffic in 22-23 is Facebook with 2.98 billion monthly active users, Youtube with 2.52 billion, and WhatsApp and Instagram tieing in for 2 Billion.
2. Provide a brief summary of how each social media site works and why people use it. Facebook is a website that allows users to connect with friends, work colleagues, or people they don’t even know. It allows people to share pictures, opinions, music, etc. People use Facebook because it allows them to connect to friends or strangers in a way that wouldn’t be accessible as easily in real life. Youtube allows it’s users to share videos that other users can watch, like, share and comment. Youtube is used because it allows people to share their own creative ideas, thoughts, and emotions through a video format. WhatsApp uses the internet to send messages. People might want to use What’sApp because they might not have texting services on their phone plan. Instagram is similar to facebook, it allows its users to share their own thoughts, creative videos, and anything they really wanted.
3. What are “demographics” and why is it important in social media? Demographics in a social media context are typically the active or current users on a social media site, or the statistical data relating to the population and particular groups within it. This could be a user’s age, location, ethnicity, etc. It is important in social media because using that information, you could share your thoughts, videos, or ideas to a broader audience.
4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.) Demographics that stand out between the three social media sites I listed was that 31.6% of Instagram users are in between the ages of 18 to 24, whilst Facebook has percent of 22.6, Youtube having 15%, and WhatsApp having a whopping 84%.
5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer. According to eMarketer Instagram has a usage of 33.1 minutes per day and Facebook having 30.9 minutes a day. According from statistics from Oberlo Youtube has an average of 47.5 minutes a day (23.75 hours a month).
6. Which of the three social media networks is growing the fastest? Why do you think that is? I believe that out of the top three social media networks, Youtube is growing the most because many new users are coming every day to post content, and consume videos. There will always be a need for this type of entertainment.
7. How are the majority of visitors accessing these three sites (computer, mobile device, tablet)? According to Statista, 98.5% of active Facebook users are using mobile devices such as phones and tablets, 81.8% access Facebook only through a mobile phone, 16.7% access Facebook through phones and computers, and 1.5% access Facebook only through a laptop or desktop computer. According to a poll from Android Authority,
user usage from tv’s, 11% usage from tablets, 29% usage from computers, and 39% from smartphones. According to Statista 98% of Instagram users access it from their phones, the remainder two percent is from desktops.