Hoopla is a mobile app that allows local Libraries to lend out media via the mobile app similarly to the physical library. The target audience for Hoopla are a younger generation that uses touch-screens. According to Zippia, Hoopla brought in $1.3M in 2023. Publishers are able to make revenue through a cost-per-checkout model that charges the library at a reduced percentage, 1-5% of retail value. Writers can make up to a 70% royalty-rate publishing with Hoopla.
Freedom is a blocker app that allows users to block other mobile apps and website url’s specified by the user, for a set amount of time. User’s can make multiple block lists and can also set reoccurring sessions to help users focus, relax, or just get a break from distractions from their mobile device. Freedom’s target demographic is teens and adults that could use extra help with putting the phone down. Freedom’s financial information is not available online, however they are able to bring in constant new revenue via their paid premium subscription service offering more features for users. Freedom has been featured in multiple popular publications and is the most popular blocker app of it’s kind.