The top three social media sites in 2023 in order are Facebook, YouTube and WhatsApp. Facebook has 2.8 billion active users; YouTube follows in second with 2.3 billion monthly active users and WhatsApp comes in a close third with 2 billion monthly active users.
25 Most Popular Social Media Sites: Top Platforms, Networks, & Apps in 2023 (fannit.com)
Facebook is a popular networking platform which works in many ways, depending on who you are. Many people are on Facebook to stay connected to school and work friends or long-distance family, even make new connections along the way, also now businesses are striving more than ever with Facebook ads and dedicated business pages. YouTube is not only a video sharing site but the second largest search engine, a lot of people use YouTube to watch their favorite bloggers, to figure out how to put together items, use other programs, trouble shoot, make new recipes, etc.; the possibilities are endless. WhatsApp, our third most popular social media platform is a SMS based app that is used a lot by businesses to drive customers there to communicate.
Demographics is a collection of data of users, such as age, gender, income, education level, occupation, and other factors. In social media, demographics play a role in understanding your audience. It helps businesses tailor their content and marketing strategies to their target audience.
Social Media Demographics to Inform Your 2023 Strategy | Sprout Social
One thing that stuck out to me was the largest age group in the demographics for Facebook, which is 25-34. This sticks out to me because it’s my age group and Facebook is my most used form of social media, I also feel like every person I’ve ever met that’s in my age group uses this site as their main form of social media while the younger generation is typically more on sites that are video or photo based.
On average users spend about 38 minutes per day on Facebook, Americans spend about 24 minutes a day on YouTube and 28 minutes a day on WhatsApp by checking the app 23-25 times a day.
25 Most Popular Social Media Sites: Top Platforms, Networks, & Apps in 2023 (fannit.com)
Out of the three social media platforms I chose, the fastest growing one is YouTube. I think YouTube is the fastest growing of these sites because it doubles as a search engine, anytime I need to figure ANYTHING out I immediately go to YouTube, if I want a product review, a workout routine, a new recipe or anything I run to YouTube, and I think that is true for a lot of people. So, the diversity of what’s available on YouTube is definitely part of its growth, they’ve also added YouTube shorts which has younger users using the app for a longer period of time, they have YouTube kids, and they have ads you can’t skip which makes them a prime candidate for companies looking to promote. Other features include YouTube music and even YouTube T.V.
Fastest Growing Social Media Networks 2022-23 | Target Internet
The majority of visitors accessing these three site by mobile phone.