1. What were the top three social media sites, in terms of traffic, in 22-23? List them in order of popularity.

1. Facebook

2. Youtube

3. WhatsApp

(https://buffer.com/library/social-media-sites/)

2. Provide a brief summary of how each social media site works and why people use it.

1. On Facebook, you can create posts and comment on other people’s posts.
2. Youtube, similar to facebook, allows the user to create and comment on other people’s posts, but the majority of the posts are videos.
3. WhatsApp allows the user to receive and manage calls and text messages over Wi-Fi

3. What are “demographics” and why is it important in social media?

According to Oxford, a demographic is “statistical data relating to the population and particular groups within it.” This is important for social media so advertisers or producers know who their audience consists of.

4. Explain any demographics that stand out among the three social media sites you listed above. (More popular with a specific age group, are majority of users male or female, married or single, employees or self-employed, etc.)

1. According to Social Shepard, “The largest Facebook audience in 2021 is men aged between 25 and 34, accounting for 19% of total potential reach.” (https://thesocialshepherd.com/blog/facebook-statistics#:~:text=The%20potential%20reach%20of%20Facebook%20Ads%20is%202.11%20billion%20users&text=The%20largest%20Facebook%20audience%20in,35%20are%20responsible%20for%2013%25.)
2. Omnicore states, “As of 2023, 20.7% of all adult YouTube users are 25-34 years old (Oberlo). What’s more, 16.7% of all users are 35-44 years old, which shows us that YouTube caters to older audience than other social media platforms.” (https://www.omnicoreagency.com/youtube-statistics/#:~:text=4.-,YouTube%20Demographics%3A%20Age,than%20other%20social%20media%20platforms.)
3. According to verloop.io, “While WhatsApp seems to be almost used equally by men and women alike, 53.9% of WhatsApp users are male.” (https://verloop.io/blog/whatsapp-statistics-2023/#:~:text=While%20WhatsApp%20seems%20to%20be,by%2046.1%25%20of%20female%20users.)

5. On average, how much time do users spend on each social media site during a day, week or month? Provide a resource that supports your answer.

Typically, a user spends around two hours on social media daily, so that would mean 14 hours a week, and roughly 60 hours a month. (https://www.aljazeera.com/news/2023/6/30/how-many-years-does-a-typical-user-spend-on-social-media)

6. Which of the three social media networks is growing the fastest? Why do you think that is?

1: Facebook – It’s a very well known social media that is easy to navigate.

2: Youtube – Younger people that grew up with Youtube could put it on for their kids without needing to buy cable or anything.

3: WhatsApp – All you need is Wi-Fi to use WhatsApp, so this would be cheaper to use than paying for a cellphone data plan.

(https://targetinternet.com/resources/fastest-growing-social-media-networks-2022-23/)

7. How are the majority of visitors accessing these three sites (computer, mobile device, tablet)?

Usually some kind of mobile phone and smart T.V.