The first popular app I will be talking about is Instagram. Instagram is a visual platform specifically for photos and videos. You can add captions and filters to all of your photos and videos. Instagram’s target audience is mainly 18-29 year-olds. Instagram is preferred by most teens as their main social media account.
98% of Instagram’s revenue comes from advertising. In a full year, Facebook and Instagram $69.7 billion in advertising fees with most coming from Instagram.
Here are some tips and tricks I found for Instagram. The first is that you can post all of your Instagram pictures directly to Twitter, Tumblr, and Facebook directly from Instagram. This makes it easier to run multiple social media accounts for business. If you’re like me, this next tip will be helpful. You can turn off the activity status for messages. This makes it so people won’t see if you are active or read their messages. This does go both ways though, so if others can’t see your status, you can’t see theirs. You can also add different fonts to your bio by using a website called LingoJam. You simply input the text you want, choose your font, then copy and paste into your bio. If you’re using a business profile, you can schedule posts using Hootsuite.
The next app I will talk about is Pinterest. Pinterest is used to save and share ideas on anything from books to crafts to cars to tools. You can find pretty much anything on Pinterest. You can save pins to different boards to keep all of your ideas organized. You can even add different sections to boards to keep everything even more organized. Personally, I have boards for tattoos, wedding planning, drawing, Disney stuff and way more.
Pinterest’s revenue comes directly from advertising from promoted pins. These ads are styled to look like pins on your dashboard and are curated to your likes based on your pins. Pinterest’s target audience is primarily females aged 25-54. However, this is changing with an increased use by millennials and the usage by males doubling.
Pinterest Tips and Tricks: As I said before, you can use different boards and sections to organize your saved pins in a way that is easily navigable. You can also create private boards so that what you save isn’t shown to the public. You can create shared boards for group pinning. Personally, I have a board that is private but has collaboration with one person so that we can both see the board and edit it without it being public.
Of the two, Pinterest is my favorite simply because of the range it holds while still managing to be organized and curated to each user.
Sources:
https://www.redmoxy.com/is-pinterests-target-audience-changing/
https://www.komando.com/lifestyle-reviews/10-tricks-for-getting-the-most-from-pinterest/582110/