Mobile Apps

FitOn-

FitOn is a fitness app mostly targeted toward women. This app has various types of workouts to help people choose a routine best for them. There are also regular challenges, target area workouts, and celebrity workouts. Workouts are organized in a way that allows the user to choose from type, target area, time, intensity, or trainer. Live workouts with other members are also an option if users are better motivated that way. FitOn has a paid membership that gives meal plans and recipes.

It appears that FitOn has gone through a few rounds of fund raising to receive equity financing from multiple investors. There is also slight revenue from the pro memberships available.

In order to use this app to the fullest I would recommend first exploring to find out what you like, there are a few start up challenges that help keep you motivated until it’s more of a routine and less forced. Also, with this app there is a great opportunity to invite your friends and schedule workouts together. Keeping track of your progress and choosing your goal path is a great way to keep you interested and helps the app navigate a starting path for you.

https://www.forbes.com/sites/carolinecastrillon/2019/04/24/how-this-former-fitbit-exec-launched-an-app-that-is-revolutionizing-digital-fitness/#13f1f72d4677

https://xconomy.com/seattle/2018/12/19/remote-exercise-startup-fiton-grabs-4-6m-to-ride-home-workout-wave/2/

 

Credit Karma-

Credit Karma is an app that helps people keep an eye on their credit. It is a “soft look” at your credit so its not 100% accurate but it’s able to show changes in credit based on recent activities. It also makes suggestions that could potentially better your credit. The target audience for this app is people of an age to start working on their credit and wanting to have more knowledge about their credit or even monitor their credit. They also have extended their products to tax services and savings account option.

As I mentioned Credit Karma makes suggestions, often these are in the form of ads for credit cards that you could use to consolidate or to decrease interest percent or even transfer balance. This is how Credit Karma makes its money. They receive a commission for the recommended products that are bought by their customers.

Some helpful ways that I have used Credit Karma are the simulator that they have which helps give you an idea of what a new decision like opening a new credit card will do for your credit. There are also monitoring options that keep you informed of a change in score by sending you an email. The information prompts you to check your score, it does not openly tell you those details in an email. There is also the option to dispute things found that do not belong to you, this is very helpful in an age when fraud is unfortunately so common.

https://www.investopedia.com/articles/personal-finance/010815/why-credit-karma-free-how-it-makes-money.asp

https://www.creditkarma.com/advice/i/7-ways-make-credit-karma-membership

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